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LIAN BERAHA

VISION

 

The Future of Luxury through Global Taste, Culture, and Connection.

THE-ULTRA  is a visionary luxury ecosystem and authority shaping taste, culture, connection, and a global ultra-luxury community.

It  is a high-end curated luxury shopping and personal styling ecosystem that merges luxury e-commerce, editorial curation, personal shopping, runway pre-orders, private shopping services, and a private social community into one seamless platform.

At the core of THE-ULTRA  is The Circle,  ULTRACOMMUNITY — a private, invite-only luxury community where taste, vision, and real buying behavior become the new form of social discovery.

THE-ULTRA curates a complete ultra-luxury world—moving fluidly across fashion, design, art, beauty, home, collectibles, and rare cultural objects. It is created for luxury shoppers, tastemakers, fashion editors, stylists, collectors, creatives, cultural travelers, and aspirational sophisticates—people who don’t follow trends; they curate their world.

 

Curating the Future of Luxury Buying

THE-ULTRA provides global curation and buying consulting for pop-ups, department stores, and luxury hospitality projects—shaping buying strategy, cultural direction, and assortment through global taste, editorial authority and real consumer behavior.

Private Personal Shopping & ULTRA BLACK

THE-ULTRA also offers private personal shopping services for clients seeking a more bespoke, discreet experience. From wardrobe building and styling to shopping abroad, rare sourcing, and runway access, our team works one-on-one with clients to curate with intention and precision. Select clients are invited into ULTRA BLACK—our most exclusive private shopping offering—delivered off-platform with complete discretion, global reach, and white-glove execution.

Creative & Cultural Direction
From brand concepts to physical spaces, THE-ULTRA provides creative direction, art direction, styling, design consulting, and interior curation for luxury brands, hospitality projects, and cultural initiatives—shaped by global taste, culture, connection, and luxury.

THE-ULTRA.LUXURY.TASTE.CULTURE.CONNECTION

LIAN BERAHA 
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